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The Sciences of Web Design

Perhaps not rocket science, but closer than you may think...


The web uses a general, universal computer mark-up language (HTML) to allow people all over the world to communicate via the Internet. However, with the many commercial interests now involved, many different programs and platforms have evolved to muddy the waters. For instance, depending on which browser program you use (Netscape, Microsoft IE, AOL, Web-TV), and on which platform (MS Windows, Macintosh, OS2, Unix/Linux) you use it, a page can display in a vastly different manner.

To keep current with each new release and how it may affect our site designs, RWS provides comprehensive platform and browser compatibility research . We also test each site to make sure users are able to see it as well as their equipment allows.

The use of proper HTML tagging is critical to page design. Although many browsers are designed to be forgiving - allowing "sloppy" HTML to possibly render something readable - overcoming these bad commands makes the browser work more slowly. For example, if a designer doesn't define the sizes of the images on a page, most browsers will eventually load in the page without them. But, if the designer includes these tags, then the page comes in very quickly, with the text appearing first for the user to peruse while waiting for the graphics to come in. If users cannot view a site, or if it appears confusing (or doesn't appear at all) on their equipment, then it is not a "quality" web site. RWS has established an intricate design and testing process to ensure the highest quality is maintained on all RWS sites.


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